Sales Software

Ten ways to make your business more efficient

Almost all businesses can benefit in some way from the introduction of technology. Big businesses are often saddled with legacy systems that can be expensive to modify or replace whilst small businesses struggle to see the justification for spending on what they regard as non core business tools.

But there are a plethora of software and technology applications that can help a business to improve its efficiency or effectiveness. Which particular permutations work best depends on the type of business but can include:

Customer Relationship Management (CRM). This reconciles all known information on customers and in some cases, suppliers into one application. Contact details and diary management facilities mean that it can become an effective sales and marketing management tool to improve customer contact, identifying trends and patterns and offering competitive advantage. If integrated into an accounting system it can allow for customer profitability reporting meaning that loss making customers can be effectively managed.

Help Desk software. An application that centres around a contact management system, allowing calls to be handled and reconciled with trends identified to enable better training or product development. Sophistication varies, with high end offerings providing telephony and wider CRM integration.

Software as a Service. There is a growing market in outsourcing software services to larger organisations that specialise in providing pay as you go solutions. This provides access to up to date systems and technology without the risk or costs of development. It also allows you to focus on making the business more profitable without having to be distracted by infrastructure issues. The internet and cloud computing are likely to accelerate adoption of this approach.

Sales Force Automation (SFA). A software system that can help improve sales force efficiency and deal closing rates, often part of a wider CRM solution.

Accounting Systems. If you have your accounting function in house then having a robust general ledger and accounting system can improve financial reporting, controls and integrity. Having a system that integrates into CRM and manufacturing systems mean that you can achieve product and customer profitability reporting at the touch of a button.

Web design. E commerce is increasingly important as a route to market and as a means of marketing your business to the wider community. Building even a rudimentary website can help achieve this before you engage a specialist company as budgets permit.

Perhaps the greatest development in recent years has been in the area of mobile communications and computing. Not only has the power and battery life improved but also the applications to take advantage of wireless and 3G networking. This means that distributed working can be achieved as well as real time sales or service force management. By giving staff access to real time account information they become more efficient at customer relationship management with an opportunity to optimise selling time.

Back in the office far more attention is now focused on environmental efficiency. It uses 10 times more energy to produce a sheet of paper than to copy an image. Save money in office printing by setting the print quality to draft and using duplex printing. Buying modern printers for the office could save up to 25% of the energy costs. Networking printers to reduce the total number can save even more.

Visit the Workbooks website for more information on web based CRM systems.

Introduction to Pentaho BI Enterprise Edition: reporting, dashboards, analysis, widgets, charts,… the open source BI solution distributed by Microgenesis
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Eric Schmidt speaks at TechCrunch Disrupt in San Francisco, Calif., on September 28, 2010. disrupt.techcrunch.com
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Common CRM features/capabilities

Marketing is the heart of every successful business. The best way to gain a competitive edge over others in your industry is with effective customer service management (CRM) software. Being able to find, attract, and retain customers is the most important yet most difficult aspect of operating a business. Finding the right CRM software makes this daunting task easier.

Popular CRM software such as CRM Sugar has all the CRM tools needed to effectively maintain and grow your marketing, customer service, and technical support abilities within your company.

Here are some of the many things software such as Sugar CRM can do for you:

-    Integrate and synchronize all departments within your company so that all de-partments have the same important information available to them.
-    Seek and store information about each customer or potential client for future effective marketing or service efforts.
-    Provide secure, web-based service and support.
-    Enhance relationships with current customers by providing a wide range of online CRM tools and service or sales specialists.
-    CRM helps to “get inside the client’s head” and provide them with the product or service that they really need or want. CRM takes the guess work out of marketing.

There are several different types of CRM software, such as:

Sales Force Automation (SFA) – a version of CRM software that makes the sales process easier. Often, helpful information can be uncovered by SFA such as opportunities, territories, sales forecasts and workflow automation, quote generation, and product knowledge. More potential customers can be found and pursued in a shorter amount of time with SFA.

Marketing – CRM tools geared toward marketing help to find and pursue potential customers by means of qualified leads. It manages various marketing campaigns such as email, phone, direct mail, social media (Facebook, Twitter, etc) and search engine-based campaigns. Clicks (PPC campaigns), response rates, leads, deals, and revenue can be monitored with a marketing CRM system.

Customer Service and Support – The difference between a successful and unsuccessful company often lies in its level of customer support. No customer is going to continue giving their hard earned money to a company who has poor customer service. A CRM system focusing on customer service and support gives all employees of a company the tools and resources they need to solve customer issues. Intelligent call routing, computer telephone integration (CTI), and escalation capabilities make this possible. In addition, the goal of customer service oriented CRM is to reduce costs and increase efficiency among employees.

In a nutshell, CRM software solutions such as Sugar CRM provide viable and affordable solutions that help companies in basically every way imaginable.

Communicate real-time business data in visual form! Learn how the real-time dashboard capabilities in Microsoft Dynamics CRM 2011 can provide a fast and easy way to do so. www.onlineCRMnow.com
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For my money, the way goals have been implemented in CRM 2011 will probably have the most business impact of any of the new features. it’s a big, important topic…but you gotta start somewhere so here’s my first installment.
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Introducing Sugar 6
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Zoho Business application
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This video gives you the overview on how to complete some of the most essential tasks needed to get started and get the most of your Zoho CRM experience. For details refer: zoho.com
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HighPoint Solutions VP Chris Colapietro on Panel At Next Generation Pharma Sales & Marketing Summit

Next Generation Pharma Sales & Marketing Summit is the leading educational forum on the value of sales and marketing operations in large, mid-size, and specialty pharmaceutical companies. Colapietro will be a member of the Innovative Approaches for Creative Marketing and Increasing Sales Through Diverse, Multi Channel Initiatives panel along with Matt Barry, Director of Edge CLP Operations at Astellas Pharma and Timothy Moore, Director of Closed Loop Marketing at Pfizer.

The panel will focus on how pharmaceutical companies are increasing the efficiency and effectiveness of reps in the field, cutting overall marketing spend, and ensuring compliance during details. It will address issues such as:

How closed loop marketing improves sales force effectiveness, sales and marketing Productivity and overall company performance
The overall landscape of audience’s usage of alternative channels – web, mobile and social media
Integrating social and traditional channels to deliver a competitive advantage
Finding innovative tools to transform your current efforts into a truly multi-channel marketing campaign
New approaches required from brand marketers to successfully operate in this environment

Colapietro has 15 years of experience in the life sciences industry and an extensive history with pharmaceutical and medical device customer relationship management. He has written numerous articles for the industry press, including Pharmaceutical Commerce, and is a well-known subject matter expert in a number of sales & marketing areas, including closed loop marketing, sales force automation, aggregate physician spend reporting, and incentive compensation management. His academic credentials include a M.S. in Materials Science and Engineering from Pennsylvania State University and a B.S. with Honors in Chemistry from Bates College.

Caltech IT – Microsoft CRM Specialists. Call us on 01924 507280 or email Catherine@caltech.co.uk
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Effective IP Address Management

From a Fortune 500 company to a small business; every organization now relies on TCP/IP networking to manage their business. Organizations generally rely on networks for most of their email networking and file storage along with client management, e-commerce and sales force automation.

As an organization this amount of activity will definitely take a toll on your operations and network teams thereby reducing overall efficiency. Costs also will see a paradigm shift as the load increases. Automated IPAM will definitely see a change in the way your networks are managed and greatly reduce the scope of human error and reduce expenses that are incurred by the high profile networks that are required to run large organizations.

Having an automated IP address management system has several key benefits it can bring to a business. One of the primary benefits that automation brings is that it reduces IP management costs by up to 90% which will yield in a sizable savings from the company’s management costs. Savings is not just in the monetary aspect but also with respect to time.

With the help of IP management companies can reduce task time by a large degree. Regular and accurate reporting of your IP network is crucial for a smooth process and to ensure that the network is safe from an outage. These management systems help ensure that the reporting happens regularly thereby reducing chance of damage to your network.

Besides having an efficient network, having an IPAM software ensures that the tasks are performed more efficiently and error free. However the question that arises is: What kind of software is right for your company? One of the primary assets to look out for is that your software provides a considerable amount of benefit over your existing solutions. The transition from your current solution to the software needs to be seamless to avoid any kind of damage to your existing management system. With respect to security, your software should reduce exposure to attacks. A reliable backup solution and an automated reporting system are crucial to any organization. Using an IP management tool like software provides benefits like improved reliability and ease of use as opposed to a manual management method.

While choosing any IPAM solution it is important to ensure that you are going for a reliable source that will provide you with both ease of use as well as accuracy of your networking results.